I remember 8 years ago when I came to US people used to wake up early to get in line for 6:00 AM or 8:00 AM on Friday after Thanksgiving. Then 2 years ago retail stores started opening around 12:00 in night and then last year some stores opened at 10:00 but this year stores opened on 6:00 PM thanks giving day itself. I am not an Indian and havent started celebrating Thanksgiving yet but even to me this sounds like BS as it seems Black Friday is becoming Black Thursday.